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Public Engagement Project

Upcoming Workshop

“Developing messages that move

non-academic audiences”

Friday, January 29, 2021

10:00 AM – 12:00 PM


Lisa M. Troy, PhD, Associate Professor,

School of Public Health & Health Sciences, UMass Amherst

M.V. Lee Badgett, PhD, Professor,

Department of Economics, UMass Amherst

from the

UMass Amherst Public Engagement Project

This workshop will provide practical advice and hands-on exercises to turn your idea into a powerful message.  Getting rid of jargon is only the first step. We’ll help you frame your message, tailor it to your audience, and choose the right way to communicate it. You’ll walk out the door with a plan!

Bring something you want to say to a non-academic audience.

Click Here to Register

Past Workshops

“Developing Your Message: How to Interest and Engage Stakeholders”


Linda Tropp, PhD and Ezra Markowitz, PhD

from the  UMass Amherst Public Engagement Project

Friday, October 30, 2020, 10:00 AM – 12:00 PM

In this interactive workshop, UMCCTS affiliates will participate in a series of hands-on exercises to help them develop clear messages intended for specified audiences, in order to promote audience interest and engagement. Participants will work with the workshop instructors and in small groups to clarify what they have to say, why their message matters, and why it is important for the audiences they wish to engage.