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Rajani Sadasivam, PhD

Research Focus - Development of Persuasive Digital Technology (eHealth and mHealth) to Help Patients and Clinicians Better Work Together Toward Improving Health and Well-being

  • Development of technological innovations in tailored and motivational messaging systems to promote smoking cessation
  • Development of innovations to increase access to smoking cessation interventions including electronic referral systems to facilitate providers to refer smokers to tobacco interventions, and peer recruitment approaches on social media to motivate smokers to recruit their friends and family to tobacco interventions
  • Expanding tobacco focused research to apply digital technology to support high risk populations (socio-economically disadvantaged, minorities, and smokers with serious mental health conditions).
  • Expanding digital technology to other research areas, including vaping among adolescents, increasing physical activity among cancer survivors, and teaching weight management counseling to medical residents

Representative Publication

Sadasivam RS, Cutrona SL, Kinney RL, et al. Collective-Intelligence Recommender Systems: Advancing computer tailoring for health behavior change into the 21st century. J Med Internet Res. 2016;18(3):e42.

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More Publications

In the News

Getting Results…
  • Making smoking cessation a game increases abstinence among smokers not yet ready to quit
    Research News

    Making smoking cessation a game increases abstinence among smokers not yet ready to quit

    A study co-authored by UMass Chan Medical School researchers showed that a technology-assisted abstinence game may help smokers kick the habit. Rajani Sadasivam was principal investigator on the study.

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  • New UMass Chan study finds smoking rates increased in pandemic, looks at related stresses
    Research News

    New UMass Chan study finds smoking rates increased in pandemic, looks at related stresses

    The early months of the COVID-19 pandemic saw a net increase in smoking rates among a group of people who had previously participated in a study to quit smoking, according to a new study led Rajani S. Sadasivam, PhD.

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  • UMass Cancer Center funds five UMass Chan research projects
    Research News

    UMass Cancer Center funds five UMass Chan research projects

    The UMass Cancer Center Pilot Project Program has awarded seed grants to five UMass Chan Medical School research projects to enable investigators to gather pilot data for external cancer-focused funding.

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  • Study: E-cigarettes not associated with greater quitting success among traditional smokers
    Research News

    Study: E-cigarettes not associated with greater quitting success among traditional smokers

    A study by UMass Medical School researchers found that cigarette smokers who used both e-cigarettes and combustible cigarettes smoked more combustible cigarettes daily and had less success at abstaining than smokers who only used combustible cigarettes.

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