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Boosting COVID-19 Vaccination with #PostVaxLife Vaccine Ambassadors in Worcester, Massachusetts

The UMass Chan Prevention Research Center is promoted confidence and use of COVID-19 vaccines among youth and families in Worcester, Massachusetts. Funded by the CDC's Prevention Research Network, we amplifyiied the voices of youth and families through our Worcester Vaccine Ambassador media campaign. This work was in partnership with the City of Worcester’s Office of Health and Human Services and many youth-serving agencies. 

Toolkits for COVID-19 Promotion 

Vaccine Ambassador Campaigns to Promote COVID-19 Vaccination in Local Communities: Toolkit

Youth-Led Messaging and Videos about COVID-19 Vaccines Workshop Program Guide 2021


COVID-19 Ambassador Infographic COVID-19 Family Ambassador Infographic CONFIDENCE Infographic

COVID-19 Vaccine Ambassador Public Health Campaign

COVID-19 Vaccine Family Ambassador Model

CONFIDENCE: Clinicians for Effective COVID-19 Vaccine Conversations for Youth and Adolescents

Worcester #PostVaxLife Ambassadors Share their Reasons for vaccination 

Check out our YouTube Channel with videos and memes created by talented youth in Worcester, all working toward the shared goal of protecting ourselves, our families, our schools, and our community with the COVID-19 vaccine!


Get the Facts on the Vax!

COVID-19 VaccinesFact sheet on the COVID-19 VaccinesFact Sheet is available in:

COVID-19 Vaccines for children ages 5-11Fact Sheet is available in:

How to talk with parents about the COVID-19 vaccines. What parents in Worcester are saying 

How to make vaccine clinics appealing to parents and children: What Worcester parents are saying 

#PostVaxLife fliers and posters!

#PostVaxLife fliers and posters featuring Worcester Youth Vaccine Ambassadors sharing their own motivations for vaccination and providing details on local vaccine clinics. 


This program enhanced the Massachusetts Department of Public Health’s Vaccine Equity Initiative. In Worcester, MA, this initiative focused on Latinx, African American, and African communities, which have experienced the greatest burden of COVID-19 and have the lowest vaccination rates to date.

This 16-month project was led by the PRC at UMass Chan's Co-Directors Stephenie C. Lemon, PhD; Deputy Director Amy Borg, and Research Coordinator Princilla Minkah.