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Genius Cafe Workshops Series: SEO Best Practices and Tools

Posted On: Thursday, June 07, 2018 Posted By: Stanislav Prodanov Tags: Digital Marketing, Genius Cafe, Genius Cafe Workshop Series, SEO

Genius-Cafe-Workshops-SEO-Best-Practice-and-Tools    Genius Cafe Workshops: SEO Best Practice and Tools

On Wednesday June 6th 2018, two of our team members gave our first in a series of Genius Cafe Workshops: SEO Best Practices and Tools.

The one-hour SEO workshop focused on the importance and ubiquity of search engines in people’s lives and practical steps on how to optimize a website to rank well in organic search results using tools/platforms such as Episerver, Siteimprove and Google Analytics.  Specifically, the topics that we covered were:

  • How search engines work
  • What is SEO and why it is important
  • Successful UMMS SEO case studies
  • SEO best practices & tools

The workshop ended with a lively discussion about best practices, tools and the support that we, the IT department, can offer to our UMass community.

We were all excited to see so many people attend our first workshop. We even had some of our IT colleagues joining us for support, to learn more about the world of SEO and try some delicious cookies and fresh coffee.

We are looking forward to seeing you at our next Genius Cafe Workshop!