Once the content strategy; content needs; and the site hierarchy and page layout are defined, UMMS IT can work with our clients to create and combine words, symbols, and images to create a visual representation of the core mission, goals, ideas and messages that we want to visually communicate via the web. Our graphic design team will use a combination of typography, visual arts and page layout techniques to produce a final result that is consistent with UMMS branding.
We will use our visual design expertise to accomplish this by leveraging the current UMMS identity (logos and branding, website graphics and elements) to meet the following goals:
- Create a clear visual hierarchy of contrast, so you can see at a glance what is important and what is peripheral;
- Define functional regions of the page; and
- Group page elements that are related, so that you can see structure in the content