Analyze Web Traffic Data for Insights for Improvement
When you are ready to start analyzing your website traffic data, we will need to create a Google Analytics property for you. Here you can read more about the tool and how to use it.
There are two ways of using the tool:
1. Passively - together with you we will create and schedule automated reports that you will receive in your mailbox on a regular basis (e.g. weekly, bi-weekly, monthly, etc.). With this approach you do not have to learn how to use the tool, but only to analyze the data and look for where you can improve you website.
2. Actively - we will give you access to the tool (you will need a Gmail account to be able to use it) and provide training on how to use it - explain different metrics and dimensions, how to find different reports.