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UMMS and UMMMS Campus Read 2014

UMass Medical School (UMMS) and UMass Memorial Health Care (UMMHC) Diversity and Inclusion Office announce the Campus Read "Blindspot: The Hidden Biases of Good People."

The Diversity Campus Read program is designed to provide a campus-wide learning opportunity through literature, to encourage a common reading experience and to develop a sense of community at UMMS and UMMHC. All members of the UMMS and UMMHC communities are encouraged to read the Diversity Campus Read selection. Also, throughout the year, other events such as lectures and discussion groups will provide an opportunity for individuals and the community to gather and talk about the issues presented in the book.  

A Boston Globe article about Unconscious Bias call "The Bias Fighters" illustrates the problem of bia and some of the research into changing it.

Blind Spot: Hidden BiasesBlindspot: The Hidden Biases of Good People Featured Book

In Blindspot, Mahzarin Banaji and Anthony Greenwald explore hidden biases that we all carry from a lifetime of experiences with social groups – age, gender, race, ethnicity, religion, social class, sexuality, disability status, or nationality.

 “Blindspot” is a metaphor to capture that portion of the mind that houses hidden biases. The authors use it to ask about the extent to which social groups – without our awareness or conscious control – shape our likes and dislikes, our judgments about people’s character, abilities, and potential. 

In Blindspot, hidden biases are revealed through hands-on experience with the method that has revolutionized the way scientists are learning about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot – the Implicit Association Test.

The title’s “good people” are the many people – the authors included – who strive to align their behavior with their good intentions. The aim of Blindspot is to explain the science in plain enough language to allow well-intentioned people to better achieve that alignment. Venturing into this book is an invitation to understand our own minds.

Contact Information

For more information or questions about this Diversity Campus Read Program, please contact the Diversity and Equal Opportunity Office at 508-856-2179.