Telegram features ‘Grow a beard, get a smile’ campaign for craniofacial clinic

Lalikos explains Red Sox-inspired campaign to acquire cleft palate registry

By Sandra Gray

UMass Medical School Communications

October 28, 2013
  Grow A Beard Campaign

Professor of Surgery Raymond Dunn, MD (center), and plastic surgery residents Craig Rowin (left) and Mark Albert are sporting more facial hair than usual in order to raise funds to benefit the Craniofacial Clinic at the UMass Memorial Medical Children’s Center.

Lofted by the Boston Red Sox’ bearded success this season, the Craniofacial Clinic at UMass Memorial Children’s Medical Center has launched its own ‘Grow a Beard, Get a Smile’ campaign.


Janice Lalikos, MD, professor of surgery and pediatrics, and director of the clinic, was interviewed by the Telegram & Gazette for a story about the initiative, which she spearheaded with UMass Medical School plastic surgery resident Craig Rowin, MD, to raise funds for a comprehensive cleft palate database system.

With a goal of $10,000 by Oct. 31, "It's $100 per beard, and people can grow one, sponsor someone else to grow one, or if they do not want their spouse to grow a beard, they can pay to prevent one," Dr. Lalikos said.

The database system will help improve outcomes and multi-disciplinary care for children whose craniofacial anomalies require complex and often long-term care. It will further help the clinic maintain its national accreditation by the American Cleft Palate/Craniofacial Association, which last year issued new standards including outcomes-related and multi-disciplinary care systems.

Contributions to ‘Grow a Bear, Get a Smile’may also be made online with a note designating the Craniofacial Clinic.

Read the full Telegram & Gazette story here